BetAnything Brand
BRAND BIBLE
I led the art direction and design for the BetAnything launch and rebrand, building a bold new identity from the ground up. From color-coded verticals to cohesive brand systems, my focus was on clarity, consistency, and impact. For me, it was about creating a modern, unified brand experience that feels fresh, premium, and ready to grow.
DESIGN SYSTEM
I helped shape the BetAnything Design System alongside the UX/UI team, translating brand identity into scalable, user-centered components. I bridged aesthetics and functionality to ensure visual consistency, improve workflows, and elevate the overall product experience across all digital verticals.
TRANSITION CAMPAIGN
Led the creative direction for the BetAnything Transition Campaign, guiding the full rebrand from BetAnySports to BetAnything. Defined the new visual identity and oversaw all campaign phases—from teaser and awareness to full launch—ensuring a cohesive, modern, and AI-enhanced brand experience across digital and promotional platforms.
PAID MEDIA CAMPAIGN
I led BetAnything’s first paid media campaign, collaborating closely with the motion team to deliver a cohesive, high-impact launch across digital platforms. Beyond directing the visual narrative, I refined AI-generated scripts, created key visuals and imagery, and contributed to voiceover and sound design—crafting a cinematic campaign that set the creative tone for the brand’s new era.